Fagon comes to Alfred from the City University of New York
From Alfred University,
ALFRED, NY – Mark Zupan, president of Alfred University, announces the appointment of Andrea Fagon as the university’s new vice president for Marketing and Communications, effective July 1, 2025.
Fagon comes to Alfred from the City University of New York (CUNY), where she has served since January 2015, first as chief marketing and communications officer for the CUNY School of Professional Studies and in her most recent role as marketing and communications director for CUNY Online.
“It is a privilege to join Alfred University and lead its talented, dedicated Marketing and Communications team,” Fagon commented. “Alfred has a rich history, a distinctive identity as a maker institution, and a deep commitment to student success and inclusivity, all of which deeply resonate with me. I am honored to be joining a community so clearly driven by purpose and innovation.”
“We are honored and delighted that Andrea is joining Alfred University,” Zupan said. “She has a demonstrated track record of success with respect to marketing, communications, team-playing, and leadership.”
As marketing and communications director for CUNY Online, Fagon led the development and execution of a comprehensive, university-wide marketing strategy to elevate the visibility of online education across CUNY’s 25 schools and colleges. She directed content strategy, managed media buying, and led performance marketing initiatives to strengthen outreach and engagement. As chief marketing and communications officer for the CUNY School of Professional Studies, Fagon developed and executed comprehensive marketing and communications plans, lead recruitment and retention initiatives, and collaborated with CUNY leadership to strategically elevate the institution’s mission, visibility, and reputation.
Prior to CUNY, Fagon served seven years as associate director of college relations at her alma mater, the College of New Rochelle. She has a bachelor’s degree in communications and a master’s degree in communications from the College of New Rochelle and also a Master of Business Administration degree from Boston University. She also has previous experience in the private sector, as director of marketing and communications for Prudential Real Estate Companies, and in the non-profit sector, as director of communications for United Way.
Fagon said she looks forward to elevating Alfred’s visibility through strategic, data-driven marketing, strengthening the university’s digital presence, and deepening strategic alignment with the Enrollment Management and Advancement teams. Her goals for Marketing and Communications include “highlighting the student experience, exceptional mentorship, and meaningful outcomes the university offers.”
“I’m looking forward to collaborating across campus to elevate Alfred’s story. I’m especially excited to engage with students, faculty, staff, and alumni to showcase the impact of an Alfred education, while building a consistent and compelling brand presence across platforms,” Fagon said. “Alfred University’s mission of helping students realize their promise resonates with me. It’s a purpose I believe in and one I’m excited to help bring to life through meaningful communication.”
Zupan expressed his appreciation to the members of the Vice President for Marketing and Communications Search Committee: Erin Martinovich, vice president for Advancement and interim vice president for Marketing and Communications (committee chair); Jonathan Kent, vice president for Enrollment Management; Beth Fox, chief of staff to the president; Lauren Lake, dean of the School of Art and Design + Performing Arts Division; Brian Sullivan, dean of Libraries; Hakan Karaaytu, assistant professor of digital journalism; and Chris Boswell, director of athletic communications. He also thanked members of the Board of Trustees advisory committee: Eric Bershad ’69, Chad Latz ’93, and Kristen Klabin ’92, MSEd ’93.
